KJ Marketing Group
Supported multiple client brands as a Social Media Specialist and Graphic Designer, creating engaging multimedia content including graphics, videos, and still visuals to strengthen brand presence. I helped prototype user flows and interactive storyboards while driving visibility and lead generation through data driven social media strategies.
Tools & Skills Used
Design & Prototyping: Figma, Canva, Illustrator, Photoshop, Capcut
Social/Marketing: Meta Ads, TikTok Ads, Agency Analytics, Loomly
Design Process
Every project begins with research and discovery, where I immerse myself in the client’s brand and market to build a solid foundation for strategy and design. My process blends UX thinking with marketing expertise to create content that resonates with the target audience and drives measurable results.
1. Brand Audit & Overview
• Identify the core brand identity, including values, services, unique selling propositions, and brand voice.
• Define content pillars tailored to the client’s goals, such as education, team culture, customer experience, promotions, offers, announcements, and community engagement.
• Assess existing assets, messaging, and audience touchpoints to ensure alignment across platforms.
2. Competitor & Market Analysis
• Identify key competitors and evaluate their online presence, service offerings, marketing strategies, tone, frequency, and campaign performance.
• Gather customer insights via reviews, testimonials, and social listening.
• Benchmark pricing and positioning to ensure competitive advantage in the market.
• Outcome: a refined value proposition and actionable insights for marketing strategy
3. Ideation & Content Planning
• Generate content ideas informed by research, competitor insights, and platform trends.
• Analyze existing social media practices, brand packaging, and audience engagement to shape strategy.
• Develop a detailed content calendar outlining posts, stories, campaigns, and multimedia assets.
4. Design & Prototyping
• Create graphics, videos, visuals, and interactive storyboards for campaigns.
• Prototype user flows and interactive stories, ensuring content is intuitive and engaging.
• Iterate designs based on internal feedback and alignment with brand voice.
5. Testing & Optimization
• Launch campaigns and monitor performance metrics (engagement, reach, conversions).
• Use data-driven insights to refine content, improve visuals, and maximize effectiveness.
• Continuous iteration ensures campaigns stay ahead of industry trends and aligned with client goals.